SMC — Commercial Strategy
SMC · Commercial Strategy 2026

Your path to
commercial contracts

Pricing, targets, scripts, objection handling, and a 6-week action plan built specifically for Saturday Morning Clean in Gwinnett County.

$1,440
1 small contract = 7 recurring clients
12 mo
Commercial runs year-round, no winter dip
~$120
Startup cost per account (vacuum + mop)
01

Target client types

📍
Start here
Real estate offices
Duluth and Gwinnett are booming real estate markets. Small brokerages want consistent, professional cleaning. They're image-conscious and will pay for reliability.
Freq.
2–3x/week
Monthly value
$800–$1,400
Decision maker
Broker/owner
Win chance
High
⚖
Start here
Daycares & preschools
High cleaning standards required by law. They clean daily or multiple times per week. Parents notice cleanliness — it's a marketing tool for them too.
Freq.
Daily or 5x/week
Monthly value
$1,200–$2,400
Decision maker
Director/owner
Win chance
High
🏫
Sat. cleaner fit
Law & professional offices
Lawyers, insurance agents, financial advisors — they want cleaning done after hours or on weekends. Quiet, professional clients who rarely cancel.
Freq.
1–2x/week
Monthly value
$600–$1,200
Decision maker
Office manager
Win chance
Medium
🏋
Sat. cleaner fit
Gyms & fitness studios
Boutique fitness studios, yoga, Pilates, boxing gyms. Need weekend deep cleans plus weekday light cleans. Members pay premium and expect spotless facilities.
Freq.
Daily + deep/week
Monthly value
$900–$1,800
Decision maker
Owner/GM
Win chance
Medium
🏠
Short-term rental (Airbnb)
Gwinnett County has hundreds of active STRs. Turnover cleaning between guests — fast, reliable, same-day sometimes. Hosts will pay well for dependability.
Freq.
Per turnover
Monthly value
$400–$1,200
Decision maker
Host/owner
Win chance
High
🏢
Small retail & salons
Hair salons, nail salons, boutiques. Need before-open or after-close cleaning. Often run by single owners who want a reliable local cleaner they can trust.
Freq.
3–5x/week
Monthly value
$600–$1,000
Decision maker
Owner
Win chance
High
02

Commercial pricing guide

Your pricing formula

Base rate: $0.12–$0.18 per sq ft per visit
Frequency discount: daily gets 10–15% off per-visit rate
Minimum charge: $120 per visit (not worth less)
Setup / first clean: charge 1.5–2× the regular rate
STEP 1

Ask square footage or estimate by walking the space (avg office = 1,000–3,000 sq ft)

STEP 2

Multiply by $0.15 for standard. Go $0.18 for dirty/heavy-traffic spaces.

STEP 3

Multiply per-visit rate by visits per month. That's your monthly quote.

STEP 4

Never go below $120/visit. Your floor protects you on small spaces.

Space type Sq ft Per visit Monthly (3x/wk) Profit est.
Small officeReal estate, insurance
1,000
$150
$1,800
~$900
Mid officeLaw firm, accounting
2,000
$280
$2,400
~$1,100
Daycare / preschoolDaily clean required
1,500
$175
$3,500
~$1,600
Fitness studioLocker rooms + floor
2,500
$320
$2,560
~$1,100
Salon / boutiqueAfter-hours clean
800
$120
$960
~$480
Airbnb turnoverPer turnaround
—
$120–$200
Varies
~45%
03

Outreach scripts

Cold call — decision maker reached

Phone
"Hi, my name is Tanya and I'm the owner of Saturday Morning Clean — we're a local cleaning company based right here in Duluth. We specialize in [office / daycare / studio] cleaning and I wanted to reach out because we're expanding our commercial services in Gwinnett County this summer.

We're background-checked, uniformed, insured, and we use non-toxic cleaners — which I know matters especially for [daycares / client-facing offices].

I'm not trying to sell you anything today — I'd just love to stop by for 10 minutes, take a look at your space, and put together a no-obligation quote. Would sometime this week or next work for you?"
If they say "we already have someone" → "I completely understand. Would you mind if I left my card? A lot of our commercial clients came to us when their previous service became inconsistent. We'd love to be your backup option."

Cold call — gatekeeper / receptionist

Phone
"Hi! I'm Tanya, owner of Saturday Morning Clean. I'm reaching out to business owners in Duluth about commercial cleaning — could you let me know the best person to speak with about that, or the best way to reach them?"

[Get name + direct line or email] → "Thank you so much! I'll follow up with them directly. What's the best time to catch them?"
Never leave a voicemail the first time. Call back until you reach them live — or get an email address to follow up directly.

Cold email — initial outreach

Subject: Local cleaning company — serving Gwinnett businesses

Hi [Name],

My name is Tanya Jones and I own Saturday Morning Clean, a local cleaning company based in Duluth. We currently serve residential clients across Gwinnett County and we're expanding into commercial cleaning this summer.

We're background-checked, fully insured, uniformed, and we use non-toxic products — so your space, your team, and your clients are always in a clean, safe environment.

I'd love to offer you a complimentary walk-through and quote with no obligation. We work around your schedule — before open, after close, or weekends.

Would you be open to a quick 10-minute visit this week?

Tanya Jones
Owner, Saturday Morning Clean
Duluth, GA | [phone] | [website]
Keep subject lines local and direct. Avoid "free quote" in subject — it reads as spam.

Follow-up email — after no response (day 5–7)

Subject: Quick follow-up — Saturday Morning Clean

Hi [Name],

Just following up on my note from last week. I know things get busy — no worries at all.

I'm still happy to come by for a quick walk-through of your space and put together a custom quote. We're flexible on timing and there's zero obligation.

If now isn't the right time, I completely understand — just let me know and I'll check back in a few months.

Either way, hope you have a great week!

Tanya
Saturday Morning Clean · Duluth, GA
Three touches max before moving on: initial outreach → follow-up day 5–7 → final check-in day 14. Then move them to a quarterly re-touch list.
04

Objection handling

"We already have a cleaning company."
"That's great — I'm not here to disrupt anything. Would you mind if I left my info? A lot of our clients came to us when their previous service got inconsistent or raised prices without notice. We'd love to be your backup option — no pressure at all."
"We can't afford it right now."
"I totally understand. Would it help to start with just once a week and see how it goes? A lot of our commercial clients start small and add visits as they see the value. I can build a quote around whatever fits your budget."
"We handle cleaning in-house."
"That's smart — it keeps costs down. What I find is most businesses handle the daily tidying themselves and bring us in for the deeper weekly or biweekly clean so your team isn't spending their time on it. Would something like that make sense for you?"
"Send me some information."
"Absolutely — what's the best email for you? I'll also include a few references from other Gwinnett businesses we work with. And would it be okay if I followed up in a few days to answer any questions?"
"Your price is too high."
"I hear you — I want to make sure we're comparing apples to apples. Our price includes background-checked cleaners, insurance, non-toxic products, and consistent staff — not a rotating crew. A lot of clients find that when they add up what they were paying before including supply costs, we're actually comparable or less."
"I need to think about it."
"Of course — take all the time you need. Would it be helpful if I did the walk-through first so you have a real number to think about? That way you're not deciding on guesswork. I can be in and out in 10 minutes."
05

6-week action plan

W1
Week 1 — Build your list
Identify 30 target businesses in Duluth/Gwinnett
Focus on real estate offices and daycares first — easiest wins with highest contract value.
Search Google Maps: "real estate office Duluth GA", "daycare Lawrenceville GA", "fitness studio Suwanee GA"
Note business name, address, phone, and any email you can find
Add them to the tracker below — aim for 30 prospects
Get business cards or a simple one-page SMC flyer printed at FedEx
W2
Week 2 — First outreach wave
Call or visit 15 businesses in person
In-person visits close faster than calls. Walk in, ask for the owner or manager, use your script.
Call 10, visit 5 in person — introduce yourself as the local owner
Leave a card or flyer at every stop even if they say no
Send follow-up emails within 24 hours of any call or visit
Book at least 2 walk-through appointments this week
W3
Week 3 — Second wave + walk-throughs
Outreach to remaining 15 + conduct walk-throughs
Walk-throughs convert to contracts. Every walk-through is a near-close.
Complete walk-throughs booked in week 2 — bring a clipboard and measure sq ft
Deliver written quote within 24 hours of walk-through
Reach out to remaining 15 businesses on your list
Follow up with Week 1 non-responders
W4
Week 4 — Close and follow up
Push for decisions on open proposals
Most commercial decisions happen within 2 weeks of quote. Follow up firmly but warmly.
Call every open proposal — "Just checking in on our quote, do you have any questions?"
Offer a free first clean as an incentive for anyone on the fence
Sign any contracts — use Signrequest which you already have
Schedule first cleans for any new accounts
W5
Week 5 — Deliver and impress
First cleans — overdeliver on every new account
Commercial clients tell other businesses. One great first clean can lead to 2–3 referrals.
Send cleaners in uniforms, on time, with equipment left on site after
Text or email the client after each first clean — "Just finished up, hope everything looks great!"
Ask for a Google review after the second or third clean
Build second list of 20 more prospects while first wave is in progress
W6
Week 6 — Review and scale
Assess results and plan next 30 prospects
By week 6 you should have 1–3 commercial contracts signed. That's enough to change your financial picture going into summer.
Count contracts signed, revenue added, cleaners utilized
Ask new commercial clients for one referral each
Re-contact any "not right now" prospects from week 2–3
Repeat the cycle with 30 new prospects
06

What 3 contracts does for SMC

+$4,800
Added monthly revenue
3 small contracts avg $1,600 each
+$2,200
Added monthly profit
at ~45% commercial margin
Year-round
No winter dip
commercial runs 12 months
5 cleaners
Full team utilized
no idle hours in slow weeks
07

Before you start outreach

08

Prospect tracker

Commercial prospects

Business name Type Contact Phone / email Status Notes

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